How asset managers are failing to address the readability challenge

Material to inform and educate clients tends to be too complex for its audience

David Butcher, Managing Director at Communications and Content
David Butcher, Managing Director at Communications and Content

The Investment Association’s responsible investment framework is a step in a very good direction.

But its promotion of a common language to define and categorise responsible investment might be impeded by two challenges.

First, research says the investment industry scores quite poo…

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