How not to get investigated by the BAFIN for alleged greenwashing - in 5 easy steps
ESG marketing is finally in the spotlight, says Jakob Thomae. Here are some ways to avoid the wrath of regulators.
Over the past years, many ESG communication professionals treated concerns of greenwashing as if they had installed a regulatory no-fly zone around their marketing material, safe from scrutiny and consequence. This is despite the fact that market studies from 2° Investing Initia…
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