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Sustainable investment is growing quickly, in terms of interest, adoption, and assets. However, different individuals like different things. And the current complexity, confusion and lack of ideal implementations is limiting take up of responsible and sustainable investment by retail investors. To reach its true potential, sustainable investing needs to personalise its approach for retail investors, focusing on the topics they most care about.
Retail investors' interest is not currently matching their actual implementation. For example, a recent CFA report showed 69% of retail investors were interested in sustainable investment, yet only 10% have actually invested their money in this manner. There are at least three reasons for this material discrepancy.
1. Lack of simplicity
For money managers, the more/material/bette…