France has introduced one of the world’s first legal sanctions directly against greenwashing, in a ruling that would mean that guilty parties could be fined up to 80% of the cost of the false promotional campaign, a published correction on billboards or in the media, and a 30-day clarification on the company website.
The legal amendment, number 5419, filed on April 1 within a consumer code review on climate change and resilience (text no 3995) was put forward by Aurore Bergé, a French Deputy in the country’s National Assembly representing President Macron’s LREM party (La République en Marche) in the Yvelines district to the west of the greater Paris region.
The vote passed unanimously by 59 votes to zero, to applause from Deputies from LREM and the centrist MoDem parties.
It means that the greenwashing rule will now enter into force within France’s commercial code, which already has tough rules on false advertising.
France has been tight…