The Silver Linings elderly care competition is an opportunity to rethink how we value our older generations and their care and find sustainable routes to invest via collaborative ideas that deliver for all.
Ben Maruthappu created Cera after his mum, Leena - herself a doctor focused on geriatric care - had a terrible fall four-and-a-half years ago at 68 years old, leaving her with a fractured back. Cera has since evolved into a successful care solution for older generations.
When Leena came home from hospital, her independent lifestyle was greatly impacted. All manner of tasks - moving around her home, gardening, her medical work, spending time with her grandchildren - became difficult. The everyday things we take for granted were suddenly no longer straightforward.
Her son Ben, an Accident & Emergency doctor in London at the time, said: “Following her accident, mum found everyday tasks suddenly very difficult. She had trouble with any wor…