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2 Degrees Investing Initiative | Impact Washing Gets a Free Ride

An analysis of the draft EU Ecolabel criteria for financial products. The Draft Ecolabel focuses exclusively on environmental themed funds, which represent about 0.1% of today’s market. Based on the Draft Criteria, the Ecolabel eligible investment universe is composed of about 200 listed companies with environment-related activities, representing 1% of the global universe. Thus, the Ecolabel’s strategy appears to be to inflate this micro-niche artificially to a 10-20% market share by promoting environmental themed funds to the 60-70% of retail clients interested in the environmental impact of their investment products.

An analysis of the draft EU Ecolabel criteria for financial products.

The Draft Ecolabel focuses exclusively on environmental themed funds, which represent about 0.1% of today’s market. Based on the Draft Criteria, the Ecolabel eligible investment universe is composed of about 200 listed companies with environment-related activities, representing 1% of the global universe. Thus, the Ecolabel’s strategy appears to be to inflate this micro-niche artificially to a 10-20% market share by promoting environmental themed funds to the 60-70% of retail clients interested in the environmental impact of their investment products.

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