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BlueMark | The Benchmark for Impact Investing Practice

The common pursuit of impact investors—to generate positive, measurable social and environmental impact alongside a financial return5—is well-understood. However, to impact investing newcomers and veterans alike, it is not always clear what that pursuit looks like in practice. What is it that impact investors do, in crafting investment strategies and in their day-to-day work, to generate positive impact? How can asset allocators and other stakeholders know whether those claiming to be impact investors are practicing what they preach?

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The common pursuit of impact investors—to generate positive, measurable social and environmental
impact alongside a financial return5—is well-understood. However, to impact investing newcomers
and veterans alike, it is not always clear what that pursuit looks like in practice. What is it that impact
investors do, in crafting investment strategies and in their day-to-day work, to generate positive
impact? How can asset allocators and other stakeholders know whether those claiming to be impact
investors are practicing what they preach?

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