Over the past five years, PMI has made monumental progress in achieving its purpose of delivering a smoke-free future by replacing cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke. Its 2020 Integrated Report communicates how the fundamental transformation of PMI’s business, governance, performance and ambitious targets create value for its shareholders and stakeholders in the short, medium and long-term.
The company continues to progress toward its mission to accelerate the end of smoking with aims to make its smoke-free products available in 100 markets in 2025, up from more than 60 today. Additionally, it has increased its ambition of the contribution of its smoke-free products to total net revenues of more than 50 percent by 2025, meaning that in five years, cigarettes account for less than half of PMI’s total net revenues. Further accelerating PMI’s transformation, PMI announced a new ambition this year of at least USD 1 billion in annual net revenues from ‘beyond nicotine’ products in 2025. Find out how PMI is progressing toward accelerating the end of smoking and download the report.Download PDF