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We write in response to the recent article on RI by Michael Krzus regarding Philip Morris International (PMI) and their statement of Corporate Purpose. These are fine words from the company, but are they not hypocritical?
If, since 2016, PMI says it has “the aim of completely replacing cigarettes as soon as possible”, why then would they launch a new tobacco brand, Philip Morris Bold, in Indonesia in 2018? (1)
PMI says that: “Regulators can decisively accelerate the industry’s transformation toward, and the speed at which adult smokers switch to, smoke-free products by implementing risk-proportionate regulations and taxation for all nicotine-containing products and by providing smokers with accurate information. PMI is committed to engaging transparently with regulators.”
Should we not ask whether the facts match t…